Red is a very strong color. It is a noticeable color that is often used on caution and warning signs. The colour Red evokes a powerful emotion of passion, lust, sex, energy, blood and war. Red can be a symbol of pride and strength and is used a lot in sports cars.
Orange is also a bright and warm color. It represents fire, the sun, fun, warmth and tropical images. It is considered a fun light color that has appetizing qualities to it. It is highly accepted among young people.
Yellow is the brightest color to the human eye. It represents youth, fun, happiness, sunshine and other light playful feelings. It is a cheerful energetic color.
Green is the color of nature and health. It represents growth, nature, money, fertility and safety. Green is a relaxing color that is easy on the eye and has a healing power to it.
Blue is a cool calming color that shows creativity and intelligence. It is a color of loyalty, strength, wisdom and trust. Blue has a calming effect on the psyche. Blue is the color of the sky and the sea and is often used to represent those images.
Purple combines the stability of blue and the energy of red. Throughout history purple has been associated with royalty, nobility and prestige. It symbolizes mystery, magic, power and luxury.
Black is often a color used to portray something evil, depressing, scary or even death in western civilization. Black combined with other colors can have a very strong statement. Black is a color that can fit into almost every design to add contrast, type, and make the other colors stand out more.
White is often associated with being pure, clean, fresh and good. The color of a fresh snowstorm brings up images of a peaceful and pure winter scene. White usually is associated with being pure and almost heavenly. White is associated with hospitals, doctors, and heaven.
I found a really good website which had this information on above which I think will help with our ideas and design for our Pop Up, as we can ensure we use the right colours to portray the feeling that we want.
Sarah
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