Research about colour in stores

Information to make a successful Pop up store

The one major psychological influence that Pop up stores should — and do — make use of is colour. Colour is everything to a successful Pop up store, if the palettes work well across the whole store and complement other elements such as product displays and lighting. The point, is not to create a beautiful shop , but one that has coherence.

Colour is central to coherence because we react instinctively to it. Red means "stop" and green means "go." Our brains are hot-wired to respond to colour and, for modern shops, the trick to using colour is to understand both its physiological and psychological influences.

We react fundamentally to colours because they help us make sense of our surroundings; indeed, some 80 percent of information reaches our brains via our eyes. It means that we are instinctively more comfortable when colors remind us of something familiar — for example, a soft shade of blue triggers associations with the sky and a psychological sense of calm. Prisons and hospitals now use color to influence the behavior of inmates and patients.

Francesca